NJ Jewels: a jewellery store that looks as considered as the pieces.

An online store for a Pakistani jewellery brand, built on WordPress and WooCommerce with Elementor Pro, styled to feel premium and kept simple for the owner to run.

njjewelsofficial.com
NJ Jewels homepage
NJ Jewels on a phone
Client
NJ Jewels, Pakistan
Project
Online store
Platform
WordPress and WooCommerce
My role
Build and development

The brief

The owner wanted customers to browse collections of rings, earrings, necklaces and bracelets and order directly, on a site that felt like the brand rather than a template.

What I built

  • A WooCommerce store on the Bijoux theme, using Elementor Pro and Happy Addons Pro.
  • A tan gold, ink and cream palette with Cormorant Garamond headings and Poppins for body text.
  • Collection and category pages, product carousels and custom sale badges.
  • Delivery, returns, terms and contact pages.

Problems solved along the way

A premium theme, Elementor add-ons and WooCommerce don't always agree on styling. I worked through the conflicts across the theme, the add-on widgets and the WooCommerce templates until every page matched.

On phones, the Buy Now button stopped working. It looked like a styling problem, but the cause was a JavaScript conflict. Once traced and fixed, customers could check out on mobile again. A scrolling announcement bar also needed fixing to display properly.

How it ran

We agreed the scope, revision rounds and timeline in a written contract before work began, which is how I run every project.

More about WooCommerce and Shopify stores

Got a website or store in mind?

Send me a few lines about it. I reply within a day, and after a short call you get a written scope with a fixed price and dates.

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