Style by RK: from Instagram orders to PKR 6 million in sales in one month.

Style by RK is a women's fashion brand in Pakistan. It sold only through Instagram until I built its Shopify store. In one month, sales through the store reached PKR 6 million.

stylebyrk.com
Style by RK homepage
Client
Style by RK, Pakistan
Project
Shopify store
Platform
Shopify
Result
PKR 6 million in one month

Where it started

Before the store, Style by RK sold only through Instagram. Instagram is good at getting attention, but a brand that wants to grow needs a place where customers can browse the full range and order on their own.

What I built

  • A Shopify store styled around the brand, with a soft, feminine look that fits the clothes.
  • Collections that match how customers shop: new arrivals, frocks, skirts, maxis, gowns, stitched embroidered and tops and trousers.
  • Product pages with prices, sizes and photos, so customers can order without sending a message first.
  • Delivery charges and the free delivery threshold shown clearly across the site.

The result

In one month, Style by RK's sales through the store reached PKR 6 million. Instagram still brings people in, and the store now does the selling.

More about Shopify stores

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